In today's digital age, personalisation is often mistaken for simply adding someone's name to an email. But there's so much more to it than that! It’s about crafting messages that resonate deeply with each individual, addressing their unique challenges and preferences. This approach makes every recipient feel like the communication was crafted just for them.
Let's take a stroll down memory lane. In a previous job, we had this quirky competition called "Good Surprises." Picture this: A business client casually mentioned that her organization lacked review scanners, which were all the rage in her industry. So, what did we do? We got a little creative. We found Zappy Cards, slapped her Google Page Bar Code on them, and sent them her way. The result? She referred 13 new businesses to us . Talk about a good surprise!
Image Credit: Digital Patrol
These stories are more than just fun anecdotes; they highlight the incredible power of personalisation. Imagine yourself in the middle of a hectic workday, taking a quick break to check your emails. You find two new messages from unfamiliar sources. The first is your typical promotional spiel. But the second? It references your latest LinkedIn post, ties it into your challenges, and offers a solution that seems almost tailor-made for you. Which one do you think grabs your attention?
That's the magic of personalisation in sales outreach. It’s like a secret sauce that transforms prospects into loyal customers.
<aside> <img src="/icons/map-pin_green.svg" alt="/icons/map-pin_green.svg" width="40px" /> Did you know that a 2021 McKinsey study found that 71% of consumers expected brands to personalise their approach? And a staggering 76% were left disappointed when brands didn’t deliver.
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👩🏽🏫 Research and Personalise
Show your potential clients they matter by investing time in understanding them. Dive into their personal and company details. Keep up with their latest updates, from social media posts to company developments. Discover their individual preferences and life events, like moving to a new city or adopting a pet. These little nuggets of information can be the key to building an instant connection.
To streamline this process, consider using tools like the HubSpot CRM system. It’s a fantastic way to gather and manage these details for your outreach initiatives.
⚡️ Spark Dialogue Before Direct Contact
Before you slide into their inbox or give them a ring, engage with them on social media. If they host a podcast, share it on your platforms and give them a shoutout. This initial interaction increases your chances of catching their attention when you finally reach out.
📡 Put the Prospect at the Centre of Communication
Potential customers aren’t impressed by endless boasting about how great a business is. Shift the focus to them, integrating their stories into your communication. This not only enhances your rapport but also fosters long-lasting relationships, leading to repeat purchases and a loyal customer base.
Incorporating personalisation into your sales outreach isn't just about meeting sales quotas—it's about making each prospect feel valued. So next time you're crafting a message, remember:
it's the little touches that make the biggest impact.
$\color{deeppink}\rule{380px}{2px}$Hope you enjoyed this little chit-chat. Until next time, keep those eyes happy! 🎉
<aside> <img src="/icons/heart_pink.svg" alt="/icons/heart_pink.svg" width="40px" /> Written By: Your “Digital Patroller” - Michelle Michael-Beze.
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<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> LinkedIn
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